National brand online transformation and development, in the shake sounΩd e-commerce mining consumption increment.
Release time:
2024-05-08
With the oversupply of traditional manufacturing and service industries,♥ business is leaving the traditional channel and flow logic and enteri©ng the era of intensive cultivation under the scene segment™ation. Supply, demand, matching, the key elements of the business chain are all€ changing, and a new cycle has actually arrived.
Once the "Chinese shoe king" Aokang faced difficulties, is one of thπe typical representative. With the vigorous development of the leisure sports footwear market in γrecent years, the demand for leather shoes has declined, and AOKANG has gradually become the "f☆ather's shoes".
In order to solve the problems of enterprises, AOKANG stepped up online transformation and de✔velopment.
In September 2021, AOKANG Hangzhou Technology officially opened. The company focused on ne✘w media marketing carried the new dream of "shoe king. Wang Zhentao, chairman of Aokan₽g International, expressed a positive attitude at the opening ceremony:> "The founding team of Aokang Hangzhou Technology is the elite backbone of£ Aokang, and all partners are also industry benchmarks. I believe thφat with the concerted efforts of everyone, 1 1 will be achieved.>' 2."
Also in this year, Douyin e-commerce officially put forward the con♣cept of "interest e-commerce", that is, e-commerce based on consumers' yearning for a bette£r life, satisfying their potential shopping interests and improving consumers' quality of life. Its♣ core is to actively help users find their potential consumer needs and expand busi♣ness increments for businesses.
Aokang International CMO Hu Zhaozhou once said that co✘nforming to the comfortable cognition, returning to the men's ÷shoe track and focusing on the tremolo layout are the core ideas of Aokang's brand transfor₹mation.
REAL-TIME NEWS
2024.05.08
With the oversupply of traditional manufacturing and service industries, business is lea→ving the traditional channel and flow logic and entering the era of intensive cultivat∑ion under the scene segmentation. Supply, demand, matching, the key elements of the business chain "are all changing, and a new cycle has actually arrived.
2024.05.08
With the acceleration of China's aging process, the number of the elder∏ly population continues to grow, promoting the prosperity of the "silver economy. T'he concept of "shoes for the elderly" came into being to meet the s♠pecial needs of elderly consumers. However, due to the lack of unified national standards, the definition of "old people's shoes" on the market is diφfferent, and the product quality is uneven. In order to help consumers make objective evalσuation and rational choice, Hangzhou Consumer Protection C♣ommission commissioned Tongbiao Standard Technical Service C®o., Ltd. to conduct a comparative test on footwear products for elderly consumers.
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